Grow it · Tracking & Reporting

Tracking & Reporting

Know which marketing makes money.

Most businesses can't say which website visits, ads or posts turned into paying customers. Tracking is half set up, the numbers in Google and Meta don't agree, and the CRM doesn't know where leads came from.

We set up tracking properly, end to end: GA4, Meta Pixel and Conversions API, Google Ads conversions, and lead source passed into your CRM. Then we turn it into a simple report or dashboard that shows what's working, so you can spend money where it pays.

Sound familiar?
  • You can't say which channel your last ten customers came from.
  • Google Analytics, Meta and your CRM all show different numbers.
  • Your ads are optimising for clicks because there's no conversion tracking.
  • Reports exist, but nobody uses them to make decisions.
What we do

Everything it takes, handled by one team.

01

Tracking audit

What's set up, what's broken and what's missing, across your site, ad accounts and CRM.

02

GA4 setup

Events and key events that match what matters to your business: enquiries, calls, quotes and sales.

03

Meta Pixel & Conversions API

Server-side tracking so Meta gets accurate data, even with ad blockers and privacy changes.

04

Google Ads conversions

Conversion tracking that lets Google optimise for real leads, not clicks.

05

CRM attribution

Lead source and campaign data passed into your CRM, so every customer can be traced back to where they came from.

06

Dashboards & reports

One clear view of leads, cost per lead and return, monthly or live.

How we work

Simple, honest, no surprises.

01

Scope

A free conversation about what you need. We tell you honestly what will work and send a clear, fixed quote.

02

Build

We do the work and keep you updated as we go. You deal directly with the people doing it.

03

Launch & grow

We launch, measure what's working and keep improving it with you, as long as you need us.

Questions

Tracking & Reporting: straight answers.

Why do Google, Meta and my CRM show different numbers?+

Each platform counts differently and most setups have gaps. We fix the setup and give you one source of truth to make decisions from.

Is this only for businesses running ads?+

No. Tracking matters for SEO, email and word of mouth too. If you want to know where customers come from, you need it.

Is server-side tracking worth it?+

For most businesses spending on Meta, yes. The Conversions API recovers data that browser tracking misses, which helps the algorithm and your reporting.

Works best with

Our services are built to work together, and it's the same team doing all of it. Pair tracking & reporting with:

Got a complex problem? Good.

That's where we do
our best work.

First conversation is always free. No pitch, no pressure, just an honest look at what you need.

See our work →